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Clean Home For Sale?

Today I thought I’d blog about the misnomer of a clean home selling fast.

For Sale over 88 days, here are the details from the Listing Agents Brochure: $229,900 | Single Family Home | 3 Beds | 3 Baths | 2,631 Sq Ft | 0.28 Acres

Property Features:  Approximately 0.28 acre(s), Family room, Kitchen, Basement level is 1310 sq. ft., View, 3 car garage(s), Attached parking, AC, Close to Schools, Basement, Dining room, Master Bedroom, Living Room, Heat-Gas Forced Air, Masonite siding, Asphalt roof, Shingle roof.
Interior Features:  Carpet in bedroom(s), Bedroom(s) in main level, Nook in kitchen, Oak furniture in kitchen, Vinyl flooring in kitchen, Chandelier in dining room, Combo in dining room, Patio door in dining room, Window treatments, 75% finished basement, Full basement, Carpet in family room, 220 outlet(s) in utility room, Vinyl flooring in utility room, Carpet in living room, Vaulted ceiling in living room, Bath room in master bedroom, Carpet in master bedroom, Patio door in master bedroom, Dining room on the main floor, Basement family room, Kitchen on the main floor, Living room on the main floor, Master bedroom on the main floor, Utility room on the main floor, 1 bathroom in basement, 2 bathrooms on the main floor, 1 bedroom in basement, 2 bedrooms on the main floor, Oven and range, Dishwasher, Refrigerator, Microwave oven.
Exterior Features:  Deck, Landscaping, Garage opener, Storage/out-building(s), Underground sprinkler system, Public water supply, Shed, Public sewer.

If I were a house hunter, I would find the wording on this listing overdone and confusing.  I’d also be thankful they have 20 photos to give me better insight. (note: I’ve placed the photos in the order shown in the listing).

Unfortunately, lifeless listings like this are plentiful.  Sadly, the homeowner will have to endure several months of living in and maintaining a home for sale, very stressful.

Why point this out?  By investing 1% of the selling price in professional home staging, this home could sell within days of listing.

First things first.  Re-write the listing.  The current listing is too wordy and confusing.  There is really no need to boast of carpet and vinyl floors, they are a given if nothing more elaborate is mentioned. Mention the homes highlights and let your photos tell the rest.  Upon further investigation I discovered that this home is a two minute walk from a 50 acre reservoir and state park!

Second, the window treatments are very taste specific to the homeowner. When it comes to personal design taste, anything goes, enjoy your style. However, when it comes to selling your home, make no assumptions that buyers will fall in love with your design style.  If there is no budget for new window treatments, simply remove the existing ones.  Then make sure the windows are super clean and open and close easily.  Doing this alone would make this house show 50% better!

Third, the listing gives the impression that the third bedroom is actually in the basement family room.  In reality, this room is either a family room or a bedroom, it should not be listed as both. Determine what the needs are for the target market and make the room meet the needs.  In this case, the room needs to be extra living space.  Removing the bed and rearranging the furniture will tell your buyer “this is a terrific space set aside for family and friends to relax”.

Fourth, the order of the photos in this listing is like reading a book and jumping from the first chapter to the fifth, then to the last chapter and back to the second.  Listing photos should always walk a potential buyer through the normal progression of your home as if they were on site.  Kitchens do sell homes, but that is no reason to post the kitchen photo first.  After viewing these photos, I wondered what the third bathroom, laundry and garage looked like?  Make sure you have photos of ALL your rooms.

Last but not least.  The house is clean, but the photos have zero WOW factor.  Buyers want to picture themselves living in the house.  They are not interested in pictures that showcase the shaving gel and deodorant you use.  Investing in professional home staging will take this home from drab to fab, showcasing not only a clean home, but one that is Simply Irresistible.  Once the staging is complete, take photos that tell your homes story.

This is a great home with some very nice features, it’s sad it continues to sit on the market with no offers.  The home is priced $5,000.00 above the average asking price for homes in its neighborhood. I see a price reduction in the future.

What are your thoughts?